We work on 5 basic phases, which we have called the 5 Cs. These are Concept, Coordination, Control, Culmination, and Closeout.
It’ll become we defines event management as “the application of project management to the creation and development of large scale events. It involves studying the brand, identifying the target audience, devising the event concept, planning the logistics, and coordinating the technical aspects before actually launching the event”…which is also very accurate.
Many ‘non event types’ think that designing and producing an event is easy, isn’t it? Just find a venue, come up with a good theme, get some food and drink, book a band, and send the invites out on time. Unfortunately, like many things that seem simple creating a successful event requires a lot of hard work and a diverse range of skills and experiences from project planning to budgets.
Understanding objectives – what is the purpose of the event? What experience do we want people to have? Planning an event is impossible without clear objectives.
Establishing timelines – determining what has to happen and when. Any large event involves complex time management, scheduling and coordination of other people’s activity – such as catering, digital and technological set up and venue preparation.
Selecting a venue – selecting a venue may seem simple but the importance of finding the right venue should not be underestimated. This involves research, contract and cost negotiation and building working relationships. Sourcing and managing suppliers – every event involves a range of suppliers. From caterers to lighting, diverse suppliers need contacting, short-listing, negotiating costs with and finalising contracts. From there, efficient management of all suppliers, ensuring they fulfil their roles on time and within budget, is essential to the success of the event.
Managing budgets – probably second only to having clear objectives comes effective budget management. Delivering a great event is easy with unlimited funds, but great management is required to produce an event within a constrained budget. Marketing and communication – it’s never a case of if you build it they will come: delivering an audience requires marketing the promise of what the event will deliver! Today this involves various channels across direct mail, social media and digital marketing.
Connect with us to enjoy events like no other. Message us to know more.
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